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Companies increasingly use virtual reality (VR) for advertising. This begs the question, What risks does VR advertising pose for consumers? We analyze VR marketing experiences to identify risks and discuss opportunities to address those and future risks in VR advertising. 

Companies' privacy policies and their contents are being analyzed for many reasons, including to assess the readability, usability, and utility of privacy policies; to extract and analyze data practices of apps and websites; to assess compliance of companies with relevant laws and their own privacy policies, and to develop tools and machine learning models to summarize and read policies. Despite the importance and interest in studying privacy policies from researchers, regulators, and privacy activists, few best practices or approaches have emerged and infrastructure and tool support is scarce or scattered. In order to provide insight into how researchers study privacy policies and the challenges they face when doing so, we conducted 26 interviews with researchers from various disciplines who have conducted research on privacy policies. We provide insights on a range of challenges around policy selection, policy retrieval, and policy content analysis, as well as multiple overarching challenges researchers experienced across the research process. Based on our findings, we discuss opportunities to better facilitate privacy policy research, including research directions for methodologically advancing privacy policy analysis, potential structural changes around privacy policies, and avenues for fostering an interdisciplinary research community and maturing the field.